Savor wine in an immersive way, visit the Wine Experience, an innovative interactive museum about the history and culture of wine in Priocca, delightful center of the Roero region.
A 500-square-meter space telling the story of wines through interactive tables and totems, video mapping, and games to delve into a world of flavors, aromas, and pairings with typical dishes, all while interacting with virtual starred sommeliers and chefs.
A journey through territories, grape varieties, and methods of cultivation and winemaking, a unique sensory experience to fully embrace tradition, culture, and oenological innovation.
